Growth and fall of the Setanta Sports News channel

Setanta Sports News was a creation of the Virgin Media Television network and Setanta Sports. Launched in November 2007, this channel was a Round-the-clock sports news provider for Setanta Sports. Setanta Sports News capitalized around the success of Setanta Sports and attempted to capture the sports news viewers situated in UK and Ireland. A totally free channel available via satellite television and also available online, Setanta Sports News was positioned as Sky Sports News primary rival. Even though Sky Sports News became a part of Virgin Media television, Setanta Sports remained with this particular platform and continued to retain its rival position.

Approximately a year after the channel launch, it was decided that this channel required a different look. Thus came the new look of the show with a widescreen format, headlines were run in the bottom length of the screen and many other smaller yet significant changes. The channel however continued to test out its looks and format structure across the year incorporating smaller changes to make it attractive to the viewers.

Setanta Sports was thriving as a sports channel since its inception in 1990. This channel broadcasted international sporting events from the station located in the city of Dublin in Ireland. Formed through an idea of the Irishmans passion for sport, this channel aimed at broadcasting all Irish sports events to its Irish expats. They have a set of individual channels that operate in the US, Ireland, Canada, Australia and Africa and broadcast sporting events including hurling, golf, Gaelic football, association football, American football, horse racing, boxing, rugby union and darts.

However following a successful run for over ten years, Setanta Sports began facing financial difficulties. The channel operated by Setanta Sports in Great Britain used to get broadcast just like Setanta Sports entered administration or liquidation in 2009 due to financial issues and insufficiency of funds. The ownership of Setanta Sports Channel Ireland limited changed. The channel then proceeded to get co-owned by Gaiety Investments and Sabloss Limited.

Because of this change in fortune, Setanta Sports News ceased broadcasting from 2009. This was also accompanied by a loss of a number of jobs. However portions of Setanta Sports continued broadcasting sports events in Ireland, Canada, USA and Australia. The only hiccup was that some content remained affected due to the closure of the operations in Great Britain.

Setanta Sports continued to be in the news for the various reports that continued to brew regarding its change in ownership and prospective buying proposals. There have been several reports by news providers that spoke of Setanta Sports Ireland had been looked over with interest by music producer Dennis Desmond.

Following a ownership change both of the Setanta Channels, the one in Ireland and the one in the USA, are licensed from the Broadcasting Commission of Ireland. These broadcast rights include airing of club football from counties including Germany, France, Ireland, Brazil and Netherlands, national football games, rugby union games, rugby league games, exclusive rights to the live broadcasting in the USA PGA golf tour along with other championships such as Australian Football League, war of the darts etc.